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ss7ja [257]
3 years ago
15

The process of assimilating mass-media advertisements with other promotional elements such as direct marketing, public relations

, and sales promotion is known as__________________.
Business
1 answer:
VMariaS [17]3 years ago
4 0

Answer: Integrated Marketing communication.

Explanation:

Integrated marketing communication is a form of marketing strategy, where a business brand sends out several interconnected adverts and promotions, which all function to highlight the need for a consumer to purchase a certain product/service.

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An employee, rightly or wrongly, perceives the boss doesn't like him. As a result, he expects to get a poor appraisal, regardles
levacccp [35]

According to the expectancy theory, the employee is likely to see the "effort-performance" relationship as weak and demotivating.

<h3>What is expectancy theory?</h3>

According to expectancy theory, people are more motivated to work hard if they believe their efforts will be noticed and rewarded.

The importance of expectancy theory are-

  • When applied correctly, expectation theory can aid managers in understanding why people choose between various behavioural options.
  • Managers should implement mechanisms that closely link rewards to performance to improve the relationship between effort and results.
  • It is based on an individual's self-interest, who desires to maximize enjoyment and reduce dissatisfaction.
  • This philosophy places a strong emphasis on perception and expectations, saying that reality is irrelevant. It places a focus on benefits or payoffs.

According to the Expectancy Value Theory (Vroom, 1964), two things affect why a person chooses to engage in a particular activity or action:

  • Expectancy is the likelihood that a desired (instrumental) outcome will be attained as a result of the behaviour or activity.
  • Value is the degree to which the individual appreciates the intended outcome.

To know more about the Expectancy Value Theory, here

brainly.com/question/13891821

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4 0
2 years ago
FL Systems Inc. and Oryxo Systems Inc. are two competing firms. FL Systems Inc. has $300,000 in tangible assets and $200,000 in
BartSMP [9]

Answer:

C

Explanation:

Based on the scenario being described within the question it can be said that FL Systems Inc. will find it harder than Oryxo Systems Inc. to attain competitive advantage. This is mainly due to the fact that FL Systems Inc. has a large percentage of their money locked in intangible assets. These are assets that cannot be touched or physically used by the customers which makes it very difficult for customers to see the potential value which ultimately hurts their competitive advantage.

8 0
3 years ago
Match each feature with the savings account type.
Marysya12 [62]

<u>1. Basic savings account  </u>

-allows ATM withdrawals  

-allows money transfer  

A savings account is an interest bearing deposit account held at a bank or other monetary foundation that gives an unassuming loan fee. The budgetary organizations may constrain the quantity of withdrawals you can make from your investment account every month. They additionally may charge expenses except if you keep up a specific normal month to month balance in the record. In most cases banks don't give checks investment accounts.  


<u>2. CD </u>

-offers a higher interest rate  

-has a maturity date


A certificate of deposit is a consent to store cash for a settled period with a bank that will pay you premium. You can contribute for three months, a half year, one year or five years. You will get a higher loan fee for the more drawn out time duty. You guarantee to leave all the cash, in addition to the enthusiasm, with the bank for the whole term.  

Basically, you are loaning the bank your cash as an end-result of premium. The CD is a promissory note that the bank issues you.

8 0
3 years ago
Read 2 more answers
The total factory overhead for Bardot Marine Company is budgeted for the year at $600,000. Bardot Marine manufactures two types
Olenka [21]

Answer: the total number of budgeted direct labor hours for the year. - 600 DLH

the single plantwide factory overhead rate- $100 per DLH

the factory overhead allocated per unit for each product using the single plantwide factory overhead rate. Speedboats $ per unit Bass boats $ per unit--- For Both Products $1,200

Explanation:

5 0
3 years ago
The owner of a company that produces electronic circuit boards sees many competitors with extra capacity and says, "the only hop
Vedmedyk [2.9K]

Answer:

sales era

Explanation:

The sales era (1920s - 1950s) was a time where manufacturers started to emphasize on effective sales forces and effective sales techniques because of increasing competition and increasing output levels. The goal of sales management was to find enough consumers for the company's total output.

5 0
3 years ago
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