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ss7ja [257]
3 years ago
15

The process of assimilating mass-media advertisements with other promotional elements such as direct marketing, public relations

, and sales promotion is known as__________________.
Business
1 answer:
VMariaS [17]3 years ago
4 0

Answer: Integrated Marketing communication.

Explanation:

Integrated marketing communication is a form of marketing strategy, where a business brand sends out several interconnected adverts and promotions, which all function to highlight the need for a consumer to purchase a certain product/service.

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Interdepartment Services: Step Method
Stells [14]

Answer:

O'Brian's Department Stores

a) Determination of the percentage of total personnel department services that was provided to the Payroll department

Since allocation of the personnel department services is based on the number of employees, we can use this to calculate the percentage.  The personnel employees are not included in this calculation.

= 4/32 x 100 = 12.5%

b) Percentage of total payroll department services provided to the personnel department.  Since the basis is the gross payroll, we can use this to calculate the percentage.  The gross payroll of the Payroll department is not included in the calculation.

= $6,000/$42,100 x 100 = 14.3%

c)                          Personnel  Payroll  House-     Clothing   Furniture    Total

                                                         Ware

Direct department

  cost               $ 7,800  $ 3,200    $ 12,200   $ 20,000  $ 16,750  $59,950

Number of

  employees       5              4                8               16             4             37

Gross payroll $ 6,000  $ 3,300    $ 10,600     $ 17,400    $ 8,100   $45,400

Total cost      $13,800   $6,500    $22,800     $37,400  $24,850  $105,350

Allocation of service departments costs, using the step method:

Personnel      -13,800      1,725          3,450         6,900       1,725       13,800

Payroll              0           -8,225           2,415         3,965        1,845       8,225

Total allocated 0               0          $28,665    $48,265   $28,420 $105,350

Explanation:

a) Data:

                        Personnel  Payroll  House-     Clothing   Furniture    Total

                                                         Ware

Direct department

  cost               $ 7,800  $ 3,200    $ 12,200   $ 20,000  $ 16,750  $59,950

Number of

  employees       5              4                8               16             4             37

Gross payroll $ 6,000  $ 3,300    $ 10,600     $ 17,400    $ 8,100   $45,400

b) Cost allocation & Calculations:

Personnel (based on the number of employees)

Rate = $13,800/32 = $431.25 per employee

Payroll (based on gross payroll)

Rate = Payroll cost = Payroll cost divided by the total gross payroll in the other departments, excluding personnel and payroll departments

= $8,225/$36,100 = $0.2278 per gross payroll

c) Allocation of service departments' costs is a method of apportioning costs incurred by service departments to the production departments in order to include all the costs in the product costs.  Three methods exist for allocating service departments' costs to the production departments.  The first, which is the simplest, is the direct method.  With this method, the costs of service departments are allocated directly to each production department based on the consumption of the service department's services.  They are not allocated to other service departments.

The second method is the step method.  Here, the costs of one service department with the highest cost are allocated to all other departments first, including production and other service departments following a step.  The costs of the next service department with the highest costs are allocated to the remaining departments.  This step is continued until all the service departments' costs have been allocated.  Once the costs of a service department have been completely allocated, that department would not be allocated any other cost.

The Reciprocal method, which is the last method, is the most accurate and complicated method.  This method first establishes the relationship among the service departments in equation form and uses the established equations to allocate the costs of service departments.  We may not discuss it further than this.

3 0
4 years ago
Consider a hypothetical economy in which only computers and shoes are produced and in which computer production is capital inten
aksik [14]

Answer:

B) higher in the computer industry

Explanation:

Two industries are given: computer and shoe industry.

it is given in the question that the computer industry is more capital intensive than the shoe industry. which means that the computer industry involves more investment than the shoe industry. Hence, if we calculate the capital and labor ratio then we get a high capital ratio for the computer industry because it includes high investment than shoe industry

6 0
3 years ago
During the year, Kiner Company made an entry to write off a $16,000 uncollectible account. Before this entry was made, the balan
Eduardwww [97]

Answer:

The correct option is B,$198,000

Explanation:

The balance in allowance for uncollectible accounts was standing at $18,000 and it was decided to write-off $16,000 off  the this existing balance,which implies that the balance left in the allowance for uncollectible  account to set off against accounts receivable is $2,000($18,000-$16,000).

Invariably,the net realizable value of accounts receivable is $198,000($200,000- $2,000).

The correct option hence is B, $198,000

7 0
4 years ago
Matt and ann both decide to go to a concert with free tickets. we know that
scZoUnD [109]
C as time is a cost they chose to spend to attend this concert when they could've used their time more efficiently with other things.
4 0
4 years ago
Andy's utility function for candy is. U(x) = 10vx. If Andy eats 64 pieces of candy,
Tamiku [17]

Answer:

U(x) = 10vx. If Andy eats 64 pieces of candy,

Explanation:

4 0
3 years ago
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