The correct answer is attracting new customers to existing markets.
Explanation:
In making her decision, Kristen must have noticed that female teens are very frequent to the hockey arena where her retail store is located, making them her target consumers. Besides, she must have realized that usually, they wear colorful clothing. Those two factors possibly pushed her to request colorful female teenager clothing for her store. By this, Kristen is calling the attention of new consumers in a market that already existed.
