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maks197457 [2]
4 years ago
7

Jackie’s Coffee is a sit-down café with a wait staff that takes customers’ orders. Jackie's competitor, Johnny's Coffee Shack, s

ells its coffee only at various kiosks that Johnny's has established around the city.
A. differentiated by perception
B. differentiated by service
C. differentiated by brand name/advertising
D. differentiated by quality/design
E. differentiated by location
Business
1 answer:
Pani-rosa [81]4 years ago
3 0

Answer:

differentiated by quality/design

Explanation:

In this scenario the two coffee shops have different strategies for sale. While Jackie's coffee is a sit down cafe with a waiter service that takes personalised orders, Johnny's coffee sells at various kiosks it owns.

These two businesses are differentiated by quality or design. Jackie's has more quality because of the personalised service provided to customers.

Jackie uses design of a sit down cafe in one location, while Johnny's business design is to sell coffee at various locations (kiosks)

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Smith Wholesale budgeted sales price is $40 per unit for an budgeted sales volume of 5,000 units. The actual performance was 5,5
alex41 [277]

Answer:

$20,000 Favorable

Explanation:

As for the provided information, we have:

Sales Volume Variance is defined as the variance arising due to difference in sales quantity based on standard price.

Formula for the above = (Actual Sales - Budgeted Sales) \times Standard Price

= (5,500 - 5,000) \times $40

= $20,000

This variance shall be categorized as favorable, as the actual sales quantity is more than the static budgeted quantity.

Therefore, Sales Volume Variance = $20,000 Favorable

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3 years ago
Vermicelli Company plans to sell 300,000 units of finished product in July and anticipates a growth rate in sales of 5% per mont
Sergio [31]
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3 years ago
Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage tri
leonid [27]

Answer:

Letter E is correct. <u>Sales promotion.</u>

Explanation:

When an organization decides to conduct a sales promotion, it uses a set of tools to encourage and consequently increase short-term sales of products and services.

There are several strategies for conducting a sales promotion. Companies can use:

  • discount coupons,
  • samples,
  • gifts,
  • sweepstakes,
  • rewards,
  • point of sale promotion,
  • promotional discounts (...)

There are two factors that influence the development of sales promotion goals: audience and rapprochement (which can be proactive or reactive). The audience sets the goals, so proactive advocacy is about expanding the market, increasing revenue, creating brand value. Reactive goals are determined by negative situations, so goals include market exit, matching competitors and generating liquidity.

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Discuss three potential problems a company can face if it decides to expand internationally. Explain why it is important to cons
denis23 [38]

Answer:

Three potential issues an organization can confront on the off chance that it chooses to extend universally -  

  1. Language and Cultural Differences - The main issue which comes in anybody's brain while extending their business universally is Language and Cultural Differences. On the off chance that you have a language not the same as your clients, it will be an immense test while conveying. There ought to be in any event one individual in your group who communicates in the neighborhood language.  Various nations have various societies while extending your business universally, you ought to likewise remember the neighborhood culture and update your item/administration as needs be.  
  2. Outside laws and guidelines - Along with getting your business globally, increasing a far reaching comprehension of nearby laws and guidelines is pivotal. Without this, any organization can not work appropriately and would confront troubles later on. The work and work necessity contrasts from nation to nation. Every one of these parameters ought to be remembered while growing the business.  
  3. Neighborhood rivalry - While extending the business globally, you should manage import charges and taxes, and in this way making your items higher in cost. Along these lines, your rivals will have more favorable position on the off chance that they produce a similar item locally. You should be careful and know about what your rivals are doing to make your item increasingly open to clients.  

Why it is critical to consider culturally diverse shopper conduct before growing past the residential market?  

It is energetically prescribed to have appropriate information on multifaceted shopper conduct before growing past the household showcase in view of the accompanying reasons-  

  1. Culturally diverse purchaser conduct will give you the best possible information available where you will extend. It will give you a plan to choose advertise division. Since advertisers can not fulfill the necessities of the whole market, markets must be sectioned.  
  2. Qualities can likewise decide whether individuals of a specific religion/culture will be impacted by others in the public eye. Having a cross-culture purchaser conduct study will assist with knowing the part of culture that assists advertisers with distinguishing reference bunches that will have an orientation on buyer conduct.  

Example - McDonald's Entry to India

While entering Indian markets, McDonald's confronted heaps of issues. The greater part of the dishes in McDonald's comprise of fixings as hamburger. Because of strict reasons, the utilization of hamburger India is denied. In this manner they needed to concentrate more on Chicken or all the more privately developed items to catch the market. Numerous new imaginative items were included the menu. Furthermore, therefore they got fruitful.  

Extra issues that can be experienced are -  

  1. Consistence Issues  
  2. Store network dangers  
  3. Operational dangers  
  4. Representative Management and Training  
  5. HR and Benefits errands
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