Which of the following is the biggest drawback to using psychographic variables? a. They are difficult to measure. b. They do no
t reflect socioeconomic characteristics of consumers. c. They give poor information about consumer needs. d. The resulting segments are difficult to be reached. e. They are very costly to collect.
Explanation:Psychographics variable are used in demographics, marketing , social research. Psychographic variables refer to attributes associated with a person's attitude , values , interest and lifestyle. These variables can easily change anytime , one's interest varies everyday and can even vary during the day , which makes these variables highly unstable and difficult to measure.
