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e-lub [12.9K]
3 years ago
8

Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what wa

ys can a company foster innovation?
Check all that apply.A. Organize the company with a centralized structure using functional departments and reward short-term results.B. Have employees in marketing communicate customer feedback to employees in research so that people in research work to solve customers’ problems.C. Make sure technical employees are aware of the latest technological innovations and engage in cross-functional discussion about how they could be used to achieve competitive advantage.D. Establish a cross-functional team with members from research, manufacturing, and marketing departments to guide a new product’s development from beginning to end.
Business
1 answer:
saw5 [17]3 years ago
8 0

Answer:

B. Have employees in marketing communicate customer feedback to employees in research so that people in research work to solve customers’ problems.

C. Make sure technical employees are aware of the latest technological innovations and engage in cross-functional discussion about how they could be used to achieve competitive advantage.

D. Establish a cross-functional team with members from research, manufacturing, and marketing departments to guide a new product’s development from beginning to end.

Explanation:

To foster innovation and creativity in the company needs to create a cross-functional team to handle new ideas, this will result in every department providing relevant input that will make the idea a success.

Reduction in interdepartmental barriers will help in knowledge sharing between colleagues in different departments.

Customer feedback is very important as this makes the team focus on competitive advantage while bringing new solutions to the customer. If a new product is introduced and customers do not buy then the main aim of innovation is defeated.

A central structure discourages innovation, but a flat structure where each employee can provide valuable input fosters innovation.

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Laura Bryant joined Kellogg's straight after university in 2002. She joined the Field Sales team initially. This involved visiti
Rama09 [41]

Answer:

(A)The theory applied by the manger is refereed to as the Vroom's expectancy. it was made to inspire Laura to perform better in her place of  work, for this she was promoted duw to her performance and zeal to work.

(B) The motivational factors of Herzberg and Maslow's esteem and self actualization are very close.

Maslow's esteem and actualization focused on employee motivation towards work. while Herzberg motivational factor where more of recognition, achievement, prestige and status.

Explanation:

Solution

(A) The theory used by manager is called the Vroom’s expectancy m which was used to inspire Laura.

Laura put in a great amount of work towards  developing her sales relationship which showed in desired output.

For this performance, she was promoted to the level of Customer Manager at Head Office. (Expectancy)

This made her move into marketing field though she was initially  an assistant Brand Manager but later became the Brand Manager. (Instrumentality).

Her desire to move from Sales to marketing was possible in the end (Valence).

(B) The factors of Herzberg's motivation and Maslow's self-actualization and respect needs are considered very close.

The motivating factors initiated by Herzberg are job elements as responsibility, recognition, achievement, and growth. this was all centered on employee motivation and satisfaction

With regard to Maslow’s respect and self-actualization needs which focused on motivating employee into work. esteem needs centered on status, prestige,and recognition. Self-actualization is called an achievement that us supreme where a person or individual  creates an impact that is seen as positive or beneficial to the society.

5 0
3 years ago
an efficiency wage is a: system of tying wage rates to overall factory efficiency rather than personal productivity. higher wage
krok68 [10]

An efficiency wage is a higher wage paid to reward workers who show greater productivity. Option D is correct.

<h3>What is the Efficiency wage?</h3>

Wages provided to employees over the minimum wage in order to retain a trained and efficient staff are referred to as efficiency wages. Adam Smith defined a type of pay disparity in the 18th century, in which workers in some businesses are paid more than others based on the level of trustworthiness necessary.

Employers establish efficiency salaries above the equilibrium wage rate as an incentive for better employee performance. An efficiency wage is a higher wage provided to employees who are more productive.

Therefore, option D is correct.

Learn more about the efficiency wage, refer to:

brainly.com/question/27960552

#SPJ1

8 0
1 year ago
Safety and self-actualization are examples of __________. A. Credibility appeals b. Emotional appeals c. Selective appeals d. Lo
Eduardwww [97]

Safety and self- actualization are examples of emotional appeals.

<h3> </h3><h3>What is emotional appeal?</h3>

An emotional appeal is a method of persuasion and sentimental approach designed mainly to create an emotional response. Emotional appeal is specially used in advertising and politics.

For employees, job security, safety, and self-actualization matters the most. The employer can boost employees' motivation and improve their efficiency by offering them all of the above.  

Employees emotions can be attached to the job by way of developing in them a feeling of control and leadership, by appreciations and offering permanency.

Hence, safety and self-actualization are examples of emotional appeal.

Learn more about emotional appeal here:

brainly.com/question/1748019

8 0
2 years ago
Karl Metzger plans to invest $5,000 in a partnership with his brother to produce and sell handcrafted violins, zithers, and othe
Svet_ta [14]

Answer:

A silent partner

Explanation:

A silent partner is a partner whose liability is limited to the amount invested in the project. Also, a limited partner hardly takes part in the day to day running of the business.

I hope my answer helps you

8 0
3 years ago
Coppertone uses a _____ advertising schedule, where it advertises heavily in the months leading up to and during the summer, wit
algol [13]
The answer is flighting advertising schedule. It is a publicizing progression or timing design in which promoting messages are booked to keep running amid interims of time that are isolated by periods in which no publicizing messages show up for the promoted thing.
8 0
3 years ago
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