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umka2103 [35]
3 years ago
12

Gary wants to create a perceptual map for positioning using the attribute-based approach. He comes to you for advice as to how h

e should get started on this. What is the first step you would advise Gary to undertake? a. Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes? b. Determine the importance of the attributes. c. Determine how similar pairs of two attributes are. d. Plot the attributes in a two-dimensional space.
Business
1 answer:
Bad White [126]3 years ago
3 0

Answer:

a. Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes?

Explanation:

            Perceptual map may also be called as Market Mapping. It is a diagrammatic technique that is used by the asset marketers which attempts to visually display the perceptions of the customers or the potential customers. Positioning of the brand is influenced by the customer perceptions rather than those of any businesses.

            In the context, Gary in order to form a perpetual map for the positioning, he should first determine some specific questions for the two types of the ratings -- how his company rate on the number of the attributes and the importance of these attributes.

Hence, option (a) is correct.

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You are the CFO of Designer Brands and expect your firm to generate FCFs of $550,000 per year (starting next year) for 10 years.
Lemur [1.5K]

I would value the Designer Brand as $16,970,189.21.

<h3>What is the value of the designer brand?</h3>

The value of the designer brand can be determined using the two-stage FCF growth model.

FCF each year from year 1 to 10 = $550,000

FCF from year 11 = ($550,000 x 1.01) / (0.04 - 0.01) = $18,516,666.67

The present value of the FCF would be determined next:

($550,000 / 1.04) + ($550,000 / 1.04^2) + ($550,000 / 1.04^3) + ($550,000 / 1.04^4) + ($550,000 / 1.04^5) + ($550,000 / 1.04^6) + ($550,000 / 1.04^7) + ($550,000 / 1.04^8) + ($550,000 / 1.04^9) + ($550,000 / 1.04^10) + ( $18,516,666.67 / 1.04^10) = $16,970,189.21

To learn more about FCF, please check: brainly.com/question/8058024

3 0
1 year ago
Mike is driving over to his girlfriend's apartment and decides to buy some gum. He could stop in a gas station, go to any grocer
stepan [7]

Answer:

Intensive.

Explanation:

In this scenario, Mike is driving over to his girlfriend's apartment and decides to buy some gum. He could stop in a gas station, go to any grocery store, go to any discount store, or even buy some out of a vending machine. The reason Mike has so many options to buy gum is because chewing gum companies strive for intensive channel coverage.

An intensive channel coverage is a sales method which is typically focused on providing varieties of sales outlets or channels for customers to buy their desired products.

Companies operating under the intensive channel coverage, are usually aimed at saturating the market with their products, by using all available sales outlets.

<em>Hence, Mike had so many outlets where he could buy gum from because chewing gum companies strive for intensive channel coverage in order to reach out to potential customers. Other examples of companies that use the intensive coverage channel are cigarette, beer etc. </em>

5 0
3 years ago
Luis follows a lot of news sources in his industry. He subscribes to several blogs written by industry experts, and updates are
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Answer:

Group of choices:

a. Media sharing

b. Blog

c. Content aggregator

d. Mass media

The correct answer is c. Content aggregator .

Explanation:

Feedly is considered to be a content aggregator site because all of its information is derived from external sources. In a broader sense, content aggregators are tools that allow information to be collected in order to locate it in a specific place. One of the advantages is that it allows having the information in the same place, which saves time for those who are interested in the same or similar topics.

3 0
3 years ago
Jason and Ed have a business idea that they plan to commercialize. They approach an independent investor to raise funds for thei
AveGali [126]

Answer:

The answer is "venture capitalist".

Explanation:

The venture capitalists are a private equity adequate time and resources equity to companies with a high potential for growth in exchange for an equity stake. This might finance new companies or support local businesses that want to expand but don't have access to equity markets. It aims to generate returns to individual liability thru the financing of innovations and through the assistance of businesses.

8 0
3 years ago
Conflict is ____.
riadik2000 [5.3K]

Answer:

A. unavoidable

Explanation:

Conflict is unavoidable because it doesn't matter what you do because other people could still cause conflict with you.

8 0
3 years ago
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