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umka2103 [35]
3 years ago
12

Gary wants to create a perceptual map for positioning using the attribute-based approach. He comes to you for advice as to how h

e should get started on this. What is the first step you would advise Gary to undertake? a. Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes? b. Determine the importance of the attributes. c. Determine how similar pairs of two attributes are. d. Plot the attributes in a two-dimensional space.
Business
1 answer:
Bad White [126]3 years ago
3 0

Answer:

a. Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes?

Explanation:

            Perceptual map may also be called as Market Mapping. It is a diagrammatic technique that is used by the asset marketers which attempts to visually display the perceptions of the customers or the potential customers. Positioning of the brand is influenced by the customer perceptions rather than those of any businesses.

            In the context, Gary in order to form a perpetual map for the positioning, he should first determine some specific questions for the two types of the ratings -- how his company rate on the number of the attributes and the importance of these attributes.

Hence, option (a) is correct.

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One of the biggest non-monetary costs for hospitality customers is ____________.
fomenos

One of the biggest non-monetary costs for hospitality customers is time.

<h3>What is  non-monetary costs?</h3>
  • When a buyer purchases a product, he not only spends money, but also other resources.
  • These are referred to as non-monetary expenses, and they include time, convenience, effort, and psychological costs.
  • Economists have recently come to understand that consumers make other trade-offs in order to receive goods and services in addition to paying a monetary price.
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Learn more about non-monetary costs here:

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6 0
2 years ago
When inflation increases, the market value of outstanding fixed income securities will MOST likely:(A)Increase(B)Decrease(C)Rema
lubasha [3.4K]

Answer:

(B)Decrease

Explanation:

Interest rate is inversely related to the market value of fixed interest income securities like bonds, certificate of deposits, preferred stocks e.t.c.

The higher the inflation, the higher the interest rates all things being equal. An increase in interest rate will drive down the market value of fixed income securities because inflation reduces the real returns on fixed income securities.

7 0
3 years ago
uncertainty avoidance (e.g., Greece, Portugal, and Uruguay) is associated with a need for structure, avoiding differences, and v
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Answer:

B. Higher, lower

Explanation:

Uncertainty  avoidance refers to how tolerant is the society in respect to ambiguity and unpredictable things. High uncertainty avoidance cultures don't like uncertainty and try to control this through laws and rules. Low uncertainty avoidance cultures feel comfortable with uncertainty and people tend to be tolerant to changes and have few rules.

According to that, the answer is that higher uncertainty avoidance (e.g., Greece, Portugal, and Uruguay) is associated with a need for structure, avoiding differences, and very formal business conduct governed by many rules, whereas a lower uncertainty avoidance (e.g., Singapore, Jamaica, and Hong Kong) is characterized by an informal business culture, acceptance of risk, and more concern with long term strategy and performance than with daily events.

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3 years ago
Sally has invested $10,000 now and wants to earn a real interest rate of 10% per year. Assume that the inflation rate is 7% per
hodyreva [135]

Answer:

Results are below.

Explanation:

Giving the following information:

Inflation rate= 7%

Real rate of return= 10%

Present value (PV)= $10,000

Number of periods (n)= 10 years

<u>The real rate of return incorporates the effect of the inflation rate. Therefore, the nominal rate of return:</u>

Nominal rate of return= 0.1 + 0.07= 17%

<u>To calculate the Future Value, we need to use the following formula:</u>

FV= PV*(1 + i)^n

FV= 10,000*(1.17^10)

FV= $48,068.28

This is the n<u>ominal valu</u>e received after ten years.

<u>If Sally wants to determine the real value of the investment after 10 years, we must use the real rate of return:</u>

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FV= 10,000*(1.1^10)

FV=$25,937.42

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Sure brother



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