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umka2103 [35]
3 years ago
12

Gary wants to create a perceptual map for positioning using the attribute-based approach. He comes to you for advice as to how h

e should get started on this. What is the first step you would advise Gary to undertake? a. Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes? b. Determine the importance of the attributes. c. Determine how similar pairs of two attributes are. d. Plot the attributes in a two-dimensional space.
Business
1 answer:
Bad White [126]3 years ago
3 0

Answer:

a. Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes?

Explanation:

            Perceptual map may also be called as Market Mapping. It is a diagrammatic technique that is used by the asset marketers which attempts to visually display the perceptions of the customers or the potential customers. Positioning of the brand is influenced by the customer perceptions rather than those of any businesses.

            In the context, Gary in order to form a perpetual map for the positioning, he should first determine some specific questions for the two types of the ratings -- how his company rate on the number of the attributes and the importance of these attributes.

Hence, option (a) is correct.

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mixas84 [53]

Answer:

Guaranteed residual value, Unguaranteed residual value and Rental payments.

Explanation:

I. Guaranteed residual value, II. Unguaranteed residual value, and IV. Rental payments will all be included in Lease Receivable account EXCEPT executory cost which is already included in the rental payment.

Executory cost refers to the cost of normal expenses associated with owning a leased asset, including insurance, maintenance, and taxes.

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Answer:

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Answer:

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Accumulated Depreciation - Office Improvements $ 2,200 (credit)

<em>Being Using the 10 years remaining on its lease to depreciate the lease</em>

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The improvements to leased offices are of a Capital Nature. Thus thus is a capital expenditure not a revenue expenditure.

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<u>In the year of improvements the journals are as follows</u>

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Cash $22,000 (credit)

<em>Being recognition of the Capital expenditure </em>

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