1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
umka2103 [35]
3 years ago
12

Gary wants to create a perceptual map for positioning using the attribute-based approach. He comes to you for advice as to how h

e should get started on this. What is the first step you would advise Gary to undertake? a. Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes? b. Determine the importance of the attributes. c. Determine how similar pairs of two attributes are. d. Plot the attributes in a two-dimensional space.
Business
1 answer:
Bad White [126]3 years ago
3 0

Answer:

a. Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes?

Explanation:

            Perceptual map may also be called as Market Mapping. It is a diagrammatic technique that is used by the asset marketers which attempts to visually display the perceptions of the customers or the potential customers. Positioning of the brand is influenced by the customer perceptions rather than those of any businesses.

            In the context, Gary in order to form a perpetual map for the positioning, he should first determine some specific questions for the two types of the ratings -- how his company rate on the number of the attributes and the importance of these attributes.

Hence, option (a) is correct.

You might be interested in
Suppose a small business has sales of $14,000 this month, with future sales expected to grow by $1,300 each month. Costs consist
jeyben [28]

Answer:

Please check the attachment to this document to get the excel sheet

Gross Profit (8 months from now)=$10,875

Explanation:

Please check the attachments of this post and download the excel sheet.

Best of luck

Download xlsx
8 0
3 years ago
Which of the following warning signs could mean receipts are being pocketed before being deposited? A. missing documents or gaps
Natasha_Volkova [10]

Answer:

D. a difference between daily bank and cash balance

Explanation:

Once receipts are made, they will be recorded in the organisation or company's cashbook thus increasing the cash balance. If the receipts are not deposited into the bank account, there will be a difference between the cash and bank balance. Pocketing receipts in this manner is an example of a fraudulent activity.

8 0
3 years ago
When the Central Bank lowers the bank rate, borrowing from the central bank becomes cheaper and commercial banks borrow more fro
tresset_1 [31]

Answer:

= All

Explanation:

= U.S. exports increase, shifting U.S. aggregate demand to the right

= U.S. exports increase, shifting U.S. aggregate demand to the right

7 0
3 years ago
Subjective Questions
miv72 [106K]

Answer:

2.look at explanation.

Explanation:

2.Profession refers to type of a job that needs special training or skill after getting certain knowledge related to particular Sector

6 0
3 years ago
What's a name idea for a blue lipe gloss?
Anit [1.1K]

Answer:

September Sapphire?

Explanation:

September Sapphire

Angelica

Ocean

Sky

8 0
3 years ago
Other questions:
  • Bims Corporation uses the weighted-average method in its process costing system. The Assembly Department started the month with
    11·1 answer
  • The​ domino's leadership team determined that while it was a great delivery​ company, the poor taste of their pizza was an imped
    7·1 answer
  • Which of the following ratios indicates the percentage of each sales dollar that is available to cover fixed costs and to provid
    8·1 answer
  • On April ​3, a customer returned $ 900 of merchandise that had been purchased with cash to Cooke Supplies. Cooke​'s cost of the
    7·1 answer
  • 7,500.00 is invested at an APR of 4.9% compounded semi annually (twice per year). Write a numerical expression that would comput
    5·1 answer
  • Janes, Inc., is considering the purchase of a machine that would cost $410,000 and would last for 5 years, at the end of which,
    11·1 answer
  • Trade barriers: Group of answer choices are still used by nations as a means of rewarding their friends and punishing their enem
    11·1 answer
  • I lost my bestfriend. Omg I can't take it.​
    9·2 answers
  • 42-43. For the following independent situation for an individual taxpayer. Item Use (Personal or Business) Business Basis $25,00
    9·1 answer
  • Klingon Cruisers, Inc., purchased new cloaking machinery five years ago for $15 million. The machinery can be sold to the Romula
    8·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!