Another term that can be used for Defensive strategy is retrenchment strategy.
- Defensive strategy can be regarded as marketing tool which is been used by companies in retaining valuable customers that can be easily loose to their competitors.
- Competitors can be regarded as other firms that are present in the same market selling almost similar products
- This strategy is been utilized by companies in market leadership positions in defending market share from attacks by challengers;
- Some if the defence strategies are;
<em>counter-offensive defence</em>
<em>contraction defence</em>
<em> position defence</em>
<em>mobile defence</em>
<em>flanking defence</em>
<em> pre-emptive defence</em>
Therefore, defensive strategy can be explained as marketing tool that is been utilized by management in defending their business from potential competitors.
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Answer:
Profit centre
Explanation:
Packrall maintenance department is very efficient and well trained in designing and maintaining circuit board equipment. They are usually hired by other customers to maintain their equipment which is helping to add more profits for Packrall Company. As the maintenance department is a source of making identifiable profits, the department is likely organised as a profit centre.
Answer:
c. Matt has anxiety about giving his speech, so he works on his linguistics homework to distract himself.
Explanation:
The behavior that represent the examples with respect to the speaker effectively preparing for the lecture are as follows:
a. The john types a copy of his speech where there is non expected moment comes
b. Eva remember her total speech as she want to neglect the rigidity
c, The molly records her speech and she plays it back so to be sure that she speaks clearly or not
So as per the given situation, the option c should be considered
Answer:
The correct answer is: competitive.
Explanation:
Monitoring competition is something that every entrepreneur must do frequently. You will not want to simply follow what they are doing.
But you will want to know how the market is reacting, know what the latest trends are, the position they occupy and occupy and know how to plan to always be one step ahead of everyone. This monitoring aims to find new possibilities and define objectives based on who you need to beat (or keep ahead).
Currently, we are in a world in which detailed research is very important and the internet is growing more and more. There are also a million different factors to consider when you're spying on the competition. And it is at this precise moment that these tools come into play.
In some cases, these tools also serve to monitor your own performance and then compare it with the valuable information of your competitors.
There are many tools to analyze the competition and spy on it. But the important thing, beyond knowing the ways to obtain the information, is to prioritize the data that most interest us in order to calculate the positioning that each one has in the market.
Answer:
The correct answer is letter "A": press conference.
Explanation:
Press conferences allow the media to obtain information about different organizations that may be of common interest at the moment. They are also a sign that the company questioned can face the public which enhances the Public Relationships (PR) between that institution and the rest of companies within the industry.