Question

Creative locations, such as kiosks at the baggage claim in airports or small booths in grocery stores, represent Starbucks' effort to improve its offering on which dimension of the marketing mix? Group of answer choices product promotion price perception place

Answer 1

Answer:

The answer is Place. Option E.

Explanation:

In the marketing mix which constitutes; product, promotion, price, and place, the process of moving products from the point of production to the point(s) where the customers can access them is called place.

Put simply, it is the way in which a manufacturer's product is bought and where it is bought. This movement of products could be achieved through the use of one or a combination of the following intermediaries:

• Distributors,
• Wholesalers, and
• Retailers.

Therefore, the creative locations in the scenario above represent the marketing mix dimension of place, because it is the effort of Starbucks to make its product available to its customers at different locations.