Neon Electronics Inc. sourced touch screens required for its tablet computers, cell phones, and televisions from a manufacturer
in China. But the demand for such components was high globally, and the supplier could not meet the quality standards of Neon Electronics. Thus, Neon Electronics decided to set up its own unit to develop and manufacture the required touch screens. What does this scenario best illustrate? A. crowdsourcing
B. new product development
C. backward vertical integration
D. conglomerate diversification
Vertical integration is one in which the supply chain of a clothe producing company is owned by the
Backward integration is a type of vertical integration in which a firms starts to fill in the role it once designated to another in the manufacturing of its product. Backward vertical integration would see a company buying another to fulfill its needs as regarding production.
From the above question, it can be seen that due to the inability of the china firm to meet up with Neon Electronics Inc; it started to produce the touchscreens needed for the tablet computers.
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