Answer:
B) Cannibalization occurs when the sales of a new brand take away from sales of an existing brand. Whenever a firm sells a new product it must look out for cannibalization. Michael's new mp3 players are cannibalizing the sales of his old players.
Explanation:
Market cannibalization occurs when a company's new product line crowds out the existing market for its current products, rather than expanding the company's market base as originally intended. In other words, rather than appealing to an additional segment of the market, a new product line appeals to the company's current market, reducing the demand for its established products. In this respect, market cannibalization is an instance in which a company's own two product lines compete against one another.
The term spillover refers to a market exchange that affects a third party who is outside or external to the exchange
If Kelly's company is selecting a manager to expand operations in china. kelly's boss says the new manager must display high cultural intelligence. what would most likely help kelly get the job is: displaying appreciation for diversity.
<h3>What is cultural intelligence?</h3>
Cultural intelligence can be defined as the ability of a person to know about different culture and to as well adapt and relate with people that are of culture that is different from his.
Based on the scenario kelly can get the job if he display the appreciation for cultural diversity which will inturn enables the recruiter known that kelly has knowledge about other cultures.
Therefore what would most likely help kelly get the job is: displaying appreciation for diversity.
Learn more about Cultural intelligence here:
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Answer: Market penetration
Explanation:
The market penetration strategy is one of the type of alternative growth strategy in which it mainly focus on gaining the high marketing share by selling the products and various types of services in the market.
The main advantage of this strategy is that the products are quickly adopted in the market and we also gain some effective incentives.
The market penetration strategy focuses on the organization growth and selling the products to the existing customers.
Therefore, Market penetration strategy is the correct answer.
