Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
When survivors or beneficiaries receive a set sum of money from insurance, it is from a life insurance policy. Many people pay into a life insurance policy for numerous years to leave money for their families future. There are several types of life insurance that can be purchased such as term life and permanent life insurance.
Answer: change the forecast category to omitted on the duplicate opportunities
Explanation:
The sales process should be modified to ensure opportunities are not double-counted in the pipeline by changing the forecast category to omitted on the duplicate opportunities.
When this is done, the multiple opportunities for the same end customer will be curtailed and hence, there'll be accuracy with regards to the pipeline report.
Answer:
Break-even point in total units= 951.7units
Explanation:
<em>Break-even point is the level of activity at which a firm must operate such that its total revenue will equal its total costs. At this point, the company makes no profit or loss</em>.
It is calculated using this formula:
<em>Break-even point (in units) = Fixed cost/ average contribution per unit</em>
<em> Blue Plaid</em>
Contribution per unit 43-30 = 13 52-45 = 7
<em>Average contribution per unit </em>
= ( (13× 4) + (7×5) )/9
= $ 9.66 per unit
<em>Break-even point in total units</em>
= $9200/$ 9.66
= 951.7units
Break-even point in total units= 951.7units
