Question

FindFor Inc. is an e-commerce retail firm that sells a variety of merchandise online. Through services like cash on delivery, easy return, and online tracking, the company has created more customer value than its competitors (brick- and-mortar businesses) at the same price. Also, the company's costs are substantially low due to minimal investment in operation and administration. In this scenario, FindFor Inc. has most likely been able to provide superior value and cost control through 1 strategic parity. 2) strategic positioning. 3) strategic liquidation. 4 strategic profiling. Question 20 A firm always has a competitive disadvantage when its return on invested capital is 1) about the same as its closest competitor. 2) below the industry average. 3) declining steadily over two or more years. 4) 2 percent or lower in a declining industry.

Answer 1

Answer:

2) strategic positioning.

Explanation:

Strategic positioning refers to how a company decides to set itself apart and stand out from its competitors, while at the same time increasing customer value. They benefit from lower costs, so they can offer a wider range of services.

In this case, FindFor is an online retailer whose main activity is to offer a service (retail) but it includes additional free services to gain a competitive advantage. It offers free delivery of purchased goods, and in case you do not like the products, you can send them back for free and get a refund. This way they can differentiate themselves from brick-and-mortar retailers, while adding customer value.