Question

In 2015, Diet Mountain Dew suffered a 2.8 percent decline in sales. A(n) _____ noted that overall sales of carbonated beverages also that declined that year and allowed the advertisers to set informed marketing objectives.

Answer 1

Answer:

Situational analysis

Explanation:

To better understand the market, a situational analysis is used to better depict the overall situation and variables. In 2015, Mountain dew suffered a huge loss in sales and to better understand the factors they conducted a situation analysis that showed that it’s not their product which suffered a loss overall market of beverages declined.