Question

In the context of market segmentation, which of the following strategies should be adopted by multinational enterprises to target global agnostics?
a. They should write them off as lost customers.
b. They should market localized products and services under local brands.
c. They should leverage standard global brands.
d. They should imitate the features of local brands in their global brands.

Answer 1

Answer:

B. They should market localized products and services under local brands.

Explanation:

Global Agnostics are most likely going to lead anti globalization demostrations. That means that they are against the idea of globalization and prefer national products.

Companies shouldn't consider them as lost customers. They can market localized products and services under local brands, for example Nestle owns more than 8000 brands around the world, most of which are local, country specific brands not marketed somewhere else.