Question

To help understand why attendance at the team's games was so poor, the atlanta falcons used marketing research to gather factual information. the organization used in-game surveys and end-of-season surveys of ticket holders. the gathering of factual statements is an example of marketing research in its _____ role.

Answer 1

The gathering of factual statements is an example of marketing research in its descriptive role.

The descriptive role of marketing research is focused on the gathering of facts to explain the current situation of a market and/or marketing program.