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Troyanec [42]
3 years ago
5

To help understand why attendance at the team's games was so poor, the atlanta falcons used marketing research to gather factual

information. the organization used in-game surveys and end-of-season surveys of ticket holders. the gathering of factual statements is an example of marketing research in its _____ role.
Business
1 answer:
Nataly [62]3 years ago
3 0
The gathering of factual statements is an example of marketing research in its descriptive role.

<span>The descriptive role of marketing research is focused on the gathering of facts to explain the current situation of a market and/or marketing program.</span>
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