Isabella loves Coca Cola products. She has several memorabilia from her visit to the World of Coca Cola proudly displayed in her
office. She drinks at least one Coca Cola a day. In addition, if she visits a restaurant that does not serve Coca Cola, she will simply drink water rather than switch to another brand. Through these examples, it is clear that she has high _____________, fill in the blank, for the Coca Cola brand.
Brand loyalty is one of the factors that most helps explain why consumers choose one brand or another among all the options offered by the market. According to Jensen and Hansen (2006), the organizations with the most loyal customers have a high market share, which in turn translates into greater profitability. This explains, in part, the growing interest that is evident today in the study of this topic.
The Federal Reserve is the body responsible for conducting monetary policy in the US. Monetary policy basically consists of two actions. The increase / decrease in the money supply in the economy and the increase / decrease in the interest rate. These actions may happen together, but they are technically independent.
When the Federal Reserve increases the supply of money in circulation, more money is circulated through loans and personal spending. This is considered a policy of stimulating the economy and can be done independently of interest rate changes, although the reduction of interest is also a stimulus monetary policy that can be done in conjunction with the increase in the money supply.
