Question

Isabella loves Coca Cola products. She has several memorabilia from her visit to the World of Coca Cola proudly displayed in her office. She drinks at least one Coca Cola a day. In addition, if she visits a restaurant that does not serve Coca Cola, she will simply drink water rather than switch to another brand. Through these examples, it is clear that she has high _____________, fill in the blank, for the Coca Cola brand.

Answer 1

Answer:

The correct answer is Brand Loyalty.

Explanation:

Brand loyalty is one of the factors that most helps explain why consumers choose one brand or another among all the options offered by the market. According to Jensen and Hansen (2006), the organizations with the most loyal customers have a high market share, which in turn translates into greater profitability. This explains, in part, the growing interest that is evident today in the study of this topic.