Question

A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product. What are the essential variables that the marketing manager combines?
a. ​Product, price, distribution, and promotion variables
b. ​Marketing environment variables
c. ​Product and promotion variables
d. ​Product, price, and customer variables
e. ​Product, price, customer, and promotion variables

Answer 1

Answer:

a. ​Product, price, distribution, and promotion variables

Explanation:

As a customer requires various attributes of the product, that is for which the customer will not compromise in, these include:

The product needed, as for the customer is hungry he shall ask for a pizza, now pizza is a product.

The price of the product, if the price is in the budget of the customer he shall buy it else he shall not buy it.

Distribution associated with it basically the method in which it will be distributed, the packaging extracts.

Promotion variables includes extra benefits like offered with the product, cash backs as for example, etc: