Question

The actions taken during the implementation phase of the strategic marketing process include: (1) __________; (2) design the marketing organization; (3) develop schedules; and (4) execute the marketing program.
A. obtain resources
B. position the product
C. select target markets
D. find points of difference

Answer 1

Answer: . obtain resources

Explanation:

The process of strategic planning has 3 phases which includes planning, implementation and control. The implementation phase of strategic marketing process involves taking actions on plans that have been made. This phase entails obtaining resources, schedule development, designing of marketing organization and execution of marketing plans or programs.