John Locke had a more optimistic view of human nature. He thought people were basically reasonable and moral. Further, they had certain natural rights, or rights that belonged to all humans from birth. These included the right to life, liberty, and property.
The primary problem that socialist thinkers wanted to solve was the problem associated with capitalism--primarily that it seemed like wealth was being consolidated at the top of the income class, and that the workers were not able to advance economically in society.
He followed the advice of Arius Didymus who told him that "Too many Caesars is not good". (no joke I swear he actually said that) Hope this helps ;)
the answer that would most likely fit here would be moving the audience with words. As a writer, I try to have my audience gain a mental image, and actually enjoy my writing!