The value of the brand name and its associated symbols is referred to as
Brand equity.
Brand equity involves the value an organization has as a result of the
products it produces, and the reputation the company has built over the
years.
Brand equity comprises of the brand name, logo and symbols and the
mission/ statement . When a company has a high brand equity people are
willing to buy its products regardless of the high cost when compared to
others.
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The Ottoman Empire reached its height under Suleiman the Magnificent (reigned 1520-66), when it expanded to cover the Balkans and Hungary, and reached the gates of Vienna.
The Connecticut Compromise was an agreement that large and small states reached during the Constitutional Convention of 1787 that in part defined the legislative structure and representation that each state would have under the United States Constitution.
The weaker is Protectorate