Question

The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a one-hour sports news program. The program rating for Sports Stories in the Boston DMA is _____

Answer 1

Answer:

22.2%

Step-by-step explanation:

The Program rating of a program is the percentage of TV households in an area that are tuned to a specific program during a specific time period.

The designated market area (DMA) of Boston has approximately 3 million television households.

Audience research shows that 45 percent of these households had their sets turned on during a particular Saturday evening.

45% of 3 Million = 0.45 X 3000000 = 1,350,000

Out of these 1,350,000, 300,000 households were watching Sports Stories.

Therefore, the program rating for Sports Stories in the Boston DMA is:

$\frac{300000}{1350000} X 100 =22.2\%$