Question

Leona bought two different brands of wine from vineyards in Australia. When asked for her opinion about the wines, she said that one brand of wine tasted like alcoholic grape juice, but the other had a crisp taste that she really enjoyed.
1. These statements were most likely made during the ___________stage of the purchase decision.a. information searchb. alternative evaluationc. postpurchase behaviord. purchase decisione. situational analysis

Answer 1

Answer:

C. Post purchase behavior

Explanation:

Whenever a consumer buys a product, he/she undergoes various stages between the creation of need/want and the ultimate purchase decision.

5 stages have been stated under Consumer buying decision, namely,

1. Need recognition : the foremost stage wherein a need or desire arises.
2. Information search: Here, the consumer searches for information w.r.t how the need or want can be satisfied.
3. Evaluation of alternatives: The stage wherein a consumer weighs pros and cons of all available alternatives which can satisfy the need.
4. Purchase: The stage wherein a consumer finally purchases a product.
5. Post purchase behavior : Here, the consumer evaluates his purchase and reviews his purchase decision.

In the given case, the customer already bought both the wines. Her opinion regarding superiority of quality and taste between the two, represents her post buying stage of purchase decision and her review of the viability of purchase decision.