Question

To utilize sophisticated _________ segmentation, the marketing must know more than age, race and gender about the target market. Expensive third-party research is often required.

Answer 1

To utilize sophisticated Demographic segmentation, the marketing must know more than age, race and gender about the target market.

Explanation:

Demographic segmentation is the type of segmentation that is used to differ the marketing demographic or the target market according to their race, age gender and other personal details that are more likely to make them susceptible to a kind of marketing according to the strategists.

This kind of information is unlikely to be available to such firm so they employ specific third party data analysis companies that specialize in providing such data facilities to the people.