Question

New-product strategy Group of answer choices a. Experimenting with recipes to adjust seasoning and structural integrity b. All-day ideation sessions with employees pitching product concepts Reinvent the crunchy taco and traditional Mexican cuisine c. Plans for new manufacturing lines to meet potential demand d. Collaborating with Frito-Lays technical teams Rounds of testing with consumerse. Illustrations and edible mock-up Prototype released to select cities Building a pilot plant, hiring and training new employees

Answer 1

Answer:

The correct answer is letter "C": Reinvent the crunchy taco and traditional Mexican cuisine.

Explanation:

A new-product strategy joins a new product to be introduced in the market with the existing objectives of the company's marketing department following the product mix of the organization. The new-product strategy begins with the generation of an idea, idea selection, business analysis, development, test marketing, ending with the commercialization of the product.

Thus, the reinvented crunchy taco would be the new product to be introduced that would follow the traditional recipe of Mexican cuisine.

Answer 2

Answer:

c. Plans for new manufacturing lines to meet potential demand  

Explanation:

A new product strategy refers to industrial plans for new manufacturing lines that aim to meet potential demand.

These new products aim to satisfy old consumers, with upgrades to their favorite products, or to attract new consumers, through a new manufacturing segment that can even leave the niche that the company is part of.

This is a way for the company to diversify its product offer or meet a rising demand, thus creating greater and complete revenue.