Question

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?
a) Decline
b) Expansion
c) Growth
d) Introduction
e) Stabilization

Answer 1

Answer: Growth  

                                     

Explanation: It refers to the second stage in the product life cycle in which the product starts establishing itself in the market. This stage is crucial as the the increase in effectiveness comes into the eyes of participants market forces starts coming into play leading to new competitors.

There  is high chance that many firms would not go beyond this stage due to high competition and loss of customer base in the hands of some other firm .