Answer:
The correct answer is option B: open-ended, as they allow respondents to express opinions, ideas, or behaviors in their own words without being forced to choose among alternatives that have been predetermined by a marketing researcher.
Explanation:
These kind of questions can’t be answered with a simple “yes” or “no” response; instead of that, people must think more about them as they are usually related to points of view, opinions, life events, future plans, etc.
On the other hand, dichotomous only have two possible answers; close-ended questions have pre-defined responses like “yes” or “no” or have a set of multiple choice questions, and the fixed-alternative questions are given with several possible responses and the participants have to choose the correct one. These sort of questions are useful when the available replies are few and precise.
