Question

The Apple iPod changed the way people listen to music but it also created an entirely new industry devoted to accessories such as cases, ear buds, docking stations, and speakers. The Apple iPod is considered a:________

Answer 1

Answer:

The correct answer is a pioneer product.

Explanation:

Pioneer advertising refers to the campaign to launch a new product category, unlike marketing a new product only within a developed market. The purpose of this advertising is to inform consumers of the arrival of a totally new concept and explain its benefits.

Example: Sony's campaign to introduce the Walkman brand in the late 70's or Apple's marketing action when the first iPad was launched in 2010, are two good examples of pioneer advertising. Both products had 100% market share when they were presented, and created new product categories that spawned many imitators.