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user100 [1]
3 years ago
7

Why are infomercials, sponsorship, and product placement growing in importance for global marketers? please provide specific exa

mples!?
Business
1 answer:
STALIN [3.7K]3 years ago
6 0
In order for the products to be bought, the news must reach to the consumers. These marketing strategies like infomercials, sponsorships, and product placement are all for the dissemination of the company's name and reputation to the public. Sales and marketing are form of investments of big companies as global marketers. They are willing to give away money by sponsoring events and giving away freebies, all for the long term goal of gaining the trust of the buyers. 

For example, Proctor and Gamble are very eager to sponsor significant events where intelligible people attend to. On the other perspective, they have food stands in malls that offer freebies and free tastes. They are extending a hand to the consumers so that they can try their products without any hesitation (because it's free). From there, it is the consumers' free will to be loyal to their products.
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Which of the following would be included in the management function of planning?
SashulF [63]

Answer:

The answer should be the last part of the B option .- Selecting the course of action most likely to lead to success.

Explanation:

The four basic functions of management are:

  1. planning
  2. organizing
  3. leading  
  4. controlling

Planning is the most basic and fundamental activity of management. Management starts by planning ahead what is your vision of the organization and how it should be structured. When you plan you prepare yourself in advance for the future.  

7 0
3 years ago
What are some of the advantages and disadvantages of a) individuals as innovators, b) firms as innovators, c) universities as in
ch4aika [34]

Answer:

a. Individuals as innovators

<u>Advantages</u>

1. Individuals have no limits (no hard rules) as to whom they can sell their innovation to.

2. An individual can be able lead a successful career with their innovation is any company

<u>Disadvantages</u>

1. Capital is a major limit for most individuals who may not be able to market their innovations.

2. Lack of Knowledge in Patenting innovation ideas have led to most individuals losing their innovation to others.

b. firms as innovators

<u>Advantages</u>

1. Successful innovation can help a firm improve its processes and increase its revenues.

2. Innovation in a unique product can often lead a firm to monopoly as the product becomes a necessity

<u>Disadvantages</u>

1. Firms have more rivalry such that others can copy the innovation or produce another close substitute which can render all efforts to a loss.

2.It takes so much time for the innovation to be approved in a firm as some structures of authority have to be followed and also depending on the culture of the firm towards innovation.

c. universities as innovators

<u>Advantages</u>

1. Universities are better able to raise capital through the Research Funds granted to them by stakeholders.

2. Innovation increases a University`s reputation and improves it rankings.

<u>Disadvantages</u>

1. High dependence on government agencies for funding by Universities means Innovation successes are easily affected by the fiscus.

2. Universities are not effective at marketing Innovations on their own.

d. government institutions as innovators

<u>Advantages</u>

1. The government can increase revenue by improving processes and cutting costs.

2. Innovation can improve transparency and help improve governance and administration.

<u>Disadvantages</u>

1. Adoption of innovation is usually slow as it has to pass so much bureaucracy.

2. Most personnel prefer working in private institutions hence the personnel to drive innovation in governments may be unavailable or inadequate

e. nonprofit organizations as innovators

<u>Advantages</u>

1. There is so much option for funding of innovations ranging from Individuals, Companies and Government

2. Most innovations are driven by Human Need hence their increased success.

<u>Disadvantages</u>

1. The innovation may not be able to generate the revenue to cover the costs.

2. The organizations are usually lacking personal's to drive innovations as people prefer to be paid more for their work.

Explanation:

Innovation is defined as the creation, development and implementation of a new product, process or service. The aim of  innovation is to  improve efficiency, effectiveness or competitive advantage. Innovation presents advantages and disadvantages to various players as listed above.

6 0
3 years ago
On December 31, 2017, Beta Company had 300,000 shares of common stock issued and outstanding. Beta issued a 5% stock dividend on
postnew [5]

Answer:

305,000 Shares

Explanation:

The approriate number of shares to be used in the basic earnings per share computation for 2018 is calculated thus:

  • As at December 31, 2017 Issued and Outstanding Common Stock = 300,000 shares
  • Dividend paid= 5% Common Stock
  • Meaning As at June 30, 2018, Common Stock issued rose as follows:

         =(300,000×1.05)= 315,000

  • However, Treasury Stock Reacquired September 30, 2018 = 40,000 shares of common stock
  • Implication: From January - September 30, Common Stock increased from 300,000 to 315,000. However, From October 1- Decembe 21, Common Stock reduced by 40,000.
  • To Calculate the Shares for EPS: We need to remove the last 3 months (October- December) for which the outstanding common  stock has reduced by 40,000 shares.
  • = (300,000 × 1.05) - (40,000 ×3/12)
  • = 315,000-10,000
  • =305,000 (Appropriate number of shares for basic EPS for 2018)
7 0
3 years ago
Why is job networking important
VikaD [51]
It is important because it is a way you can expand with people you know like Students, Classmates and friends. <span />
6 0
3 years ago
According to the Uniform Commercial Code's interpretation of an open quantity term, if the quantity term is left open in a contr
Pie

According to the Uniform Commercial Code's interpretation of an open quantity term, if the quantity term is left open in a contract for the sale of goods courts generally have no basis for determining a remedy.

<h3>What do you mean by Uniform Commercial Code?</h3>

The uniform Commercial code states that a sale consists of the passing of title from the seller to the buyer for a price.

According to the Uniform Commercial code's interpretation of an open quantity term, if the quantity term is left open in a contract for the sale of goods, courts have no basis for the determination of remedy.

Learn more about uniform commercial code here:

brainly.com/question/8476938

#SPJ1

3 0
3 years ago
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