Participants in a voter preference study favored the presidential candidate whose face blended some of their own facial features

Question

2 years ago

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Participants in a voter preference study favored the presidential candidate whose face blended some of their own facial features

with those of the candidate. This best illustrates the impact of
a. deindividuation
b. chameleon effect.
c. social facilitation
d. the mere exposure effect.

Social Studies

1 answer:

koban [17] · Answer 1 · 2022-05-26T14:46:45+03:00

Participants in a voter preference study favored the presidential candidate whose face blended some of their own facial features with those of the candidate. This best illustrates the impact of d. the mere exposure effect.

Explanation:

Psychology defines mere-exposure effect as a phenomenon by which people tend to develop a particularity for the things merely as they are familiar with them. This effect is also known as familiarity principle.

Mere-exposure to a particular event may increase out the liking towards it. The effect states that if we are most exposed to a person or a thing our liking towards it will increase. Mere-exposure effect was found by the psychologist Robert Zajonc.