Answer is A
Explanation: Consumer surplus actually happens when a customer is willing and ready to pay for a particular product than its current market price. It is a measure of the additional benefits a consumer gets after paying for a product even though they are willing to pay more.
For example: Let's assume you want to get a IPhone 8 plus and you value it at $800 dollars, which you are ready to pay, but realise it is sold at $700. When you buy it at $700, the customer surplus is $100, that is a difference between how much you were willing to pay and the price you eventually got it.
Consumer Surplus changes as the equilibrium price of a good rises or falls. If the price of a good rises, the consumer surplus decreases but when the price of the good falls, the consumer surplus increases.
Price is taken to be a given by an individual firm selling in a purely competitive market because each seller supplies a negligible fraction of total market.
Purely competitive market refers to a marketing situation in which there are a large number of sellers of a product which cannot be differentiated selling a standardized product and therefore, no single firm has a significant influence on the product price. It is characterized, furthermore, by ease of entry for new companies into the market and perfect market information. Hence, the sellers in such a market are considered to be price takers. Examples of purely competitive market are agricultural products such as wheat or corn.
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The reason is <span>Marketing research is expensive.
</span>The established firm usually has a large amount of capital at its disposal, so they could do market research in order to strengthen their position.
Small business on the other hand, usually struggle to even barely continuing their operation for the next month.
Answer:Therefore, total surplus is maximized when the price equals the market equilibrium price. In competitive markets, only the most efficient producers will be able to produce a product for less than the market price. Hence, only those sellers will produce a product
Explanation: i no it
Psychographic analysis and behavioral analyses are examples of methods of market segmentation positioning.
Market research is the process of determining the feasibility of a new service or product through research conducted directly on potential customers. Market research allows companies to discover target markets and collect consumer opinions and other feedback regarding their interest in products and services.
Most business ideas come from entrepreneurs who recognize a need for a product or service.
The psychographic analysis includes personality traits, lifestyle, social class, habits, behaviors, and interests. Each of these unique psychological factors strongly influences consumer behavior. These factors are then used to segment the audience based on their psychographic composition.
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