Question

Let's Dish is a meal-preparation service operating in three states. Customers visit a Let's Dish store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If Let's Dish wanted to expand into new areas of the U.S., what segmentation method would probably be most useful in choosing new locations?Select one:a. benefit segmentation.b. psychographic segmentation.c. loyalty segmentation.d. demographic segmentation.e. geodemographic segmentation.

Answer 1

Answer:

e. geodemographic segmentation

Explanation:

Geodemographic segmentation -

It is the technique of statistical classification of the people , depending on the location where they live , is known as geodemographic segmentation .

As , the people living closely are likely to have same characteristics .

In this method , people are classified as falling to same or different locations .

Hence , people living close would be having same taste of food .

Therefore , the correct segmentation method used for the question is the e. geodemographic segmentation  .