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Although the pope remains the highest figure in the Roman Catholic Church, there could be an argument that Martin Luther, founder of Protestantism, was more powerful because he reshaped the entire landscape of Christianity.
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It is important for the ALSA management team to understand the importance of social media in their work because they had their most successful fundraiser thanks to social media. The Ice Bucket challenge raised $115 million in just a little more than one month.
This challenge began to spread massively after celebrities started to participate in the activity of dumping buckets of ice water over their heads and making donations to increase worldwide awareness on the ALS disease.
The videos shared on social media became viral and more than 17 million people were part of it. The ALSA organization sent an email to 60,000 people on their mailing list, but the movement developed mostly on its own.
The ALSA management team also understood that the impact of repeating the event next year would not be the same. However, they can still make annual events thanks to the 2014 popular event.
Ambition is the drive to achieve something. It means that someone is willing to work hard to reach their goal. They want to get satisfaction from their accomplishment. Some have massive ambitions and want to do something big. Others have smaller goals, but they are still seeing through an ambition that matters to them.
