In an era of widespread cultural change within the United States, members of the mainstream culture must learn the customs and practices of minority groups, including new immigrants, and take care to avoid giving offense. cultural norms of minority groups are so similar to those of the mainstream culture, that knowing the norms of the majority is sufficient for business success.

Explanation:

Acculturation can be defined as the 'process of learning and incorporating the values, beliefs, language, customs and mannerisms of the new country immigrants and their families are living in, including behaviors that affect health such as dietary habits, activity levels and substance use.
A cultural misunderstanding occurs when something a word, gesture, object, social context, has different meanings in two cultures.
Sometimes the misunderstandings get resolved, sometimes they lead nowhere, and sometimes they can escalate to anything from love to war
Ethnic traditions as a sociocultural phenomenon allowing to comprehend the national identity of peoples and universal norms in each culture which make a methodological basis for formation of moral values.
But in the 1990s, the term minority usually refers to four major racial and ethnic groups: African Americans, American Indians and Alaska Natives, Asians and Pacific Islanders, and Hispanics.

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