Question

Which term refers to developing product or service offerings customized for a customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships?

Answer 1

Answer: Customer centric philosophy

Explanation: In a customer centric way of doing business, the main focus of the entity remains on providing a customer positive experience before and after the sale. This can be achieved by customizing the offered goods or services as per the needs of the customers.

Thus, from the above we can conclude that the right answer is customer centric philosophy.