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lutik1710 [3]
3 years ago
9

Greg is hired into the marketing services department of a full-service advertising agency. His job profile includes gathering in

formation relating to the client's product and service that can be used in the development of the creative strategy. He has to collect information from various other departments in the firm to gain a better understanding of the client's target audience. In this scenario, Greg has been hired as a(n)
Business
1 answer:
Nonamiya [84]3 years ago
7 0

Answer:

Greg has been hired as an Account Planner.

Explanation:

What is Account Planning?

This is the department in an advertising agency that

Formulates strategies and techniques that will communicate the unique traits of a brand to consumers. This is usually done by bringing the consumer into the process of planning an advertisement, i.e. the process would not be complete if information about a client's target market is not incorporated into the planning process.

The account planner's role therefore, is to familiarize him/herself with the target audience and utilize the data acquired in planning an effective advert. This data acquisition can be done through the setting up of focus groups, or by asking consumers what they think of a product or service and what prompts them to purchase such commodities.

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makes a product with the following standard costs: Standard Quantity or Hours Standard Price or Rate Standard Cost Per Unit Dire
Ugo [173]

Answer:

$171 Favorable  

Explanation:

Actual Variable Overhead Rate = Actual variable overhead cost / Actual direct labor-hours used

Actual Variable Overhead Rate = $9,531 / 2,310

Actual Variable Overhead Rate = $4.125974

Variable overhead rate variance = (Standard rate - Actual rate) * Actual Direct labor hours

Variable overhead rate variance = ($4.20 - $4.125974) * 2310

Variable overhead rate variance = $0.074026 * 2310

Variable overhead rate variance = $171 Favorable  

6 0
3 years ago
Walk Co’s average total assets are $200,000, net sales total to $100,000, and net income is $40,000. How much net income did Wal
kupik [55]

Answer:

$0.20 or 20 cents for every dollar invested as assets

Explanation:

To determine how many dollars (or cents) of net income did Walk Co. generate for every dollar of assets invested we have to;

divide Walk Co.'s net income by its total assets = $40,000 / $200,000 = $0.20 or 20 cents. This is called the

6 0
3 years ago
Tucker Company makes chairs. Tucker has the following production budget for January - March. January February March Units Produc
Mademuasel [1]

Answer:

Tucker Company

The number of board feet of wood that Tucker needs to purchase in February is:

=  46,297.

Explanation:

a) Data and Calculations:

Production Budget

                                               January   February      March      Total

Units Produced                         11,297       12,205      9,276   32,778

Board fee for each chair             4                4                4           4

Total board feet required       45,188       48,820     37,104    131,112

Board feet required               45,188       48,820     37,104    131,112

Ending Materials Inventory    9,764           7,421

Beginning Materials Inventory     (0)        (9,764)     (7,421)

Purchase of board feet        54,952      46,297

3 0
3 years ago
International Imports (I2) pays an annual dividend rate of 10.40% on its preferred stock that currently returns 13.94% and has a
dangina [55]

Answer:

$74.61

Explanation:

The computation of the value of preferred stock is shown below:

Value of preferred stock = Annual dividend ÷ return of preferred stock per share

= 10.40% × 100  ÷ 13.94%

= $74.61

Simply we divide the annual dividend by the value of preferred stock per share so that the correct value of preferred stock can be computed

7 0
3 years ago
All of the following are alternative forms of institutional advertisements EXCEPT:
forsale [732]

Answer: B. Public Service

Explanation:

There are 4 alternative forms of institutional advertisements being;

  1. Competitive - These types of adverts aim to show that the product presented is better than that of the competitor by showcasing its benefits and features.
  2. Reminder - As the term implies, this advertisement is meant to remind you. Remind you of the product being offered and how it has been beneficial to you.
  3. Pioneering - This is for products that are just starting out and need to be introduced to inform the market of its existence.
  4. Advocacy - These focus on telling the audience the position a company has on an issue.

These are the four alternative forms of institutional advertisements and Public Service is not one of them.

4 0
3 years ago
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