Reference groups are described as </span>a group<span> to which an </span>individual<span> or </span>some other organization<span> is </span>in comparison<span>. Sociologists </span>name<span> any </span>organization<span> that </span>people<span> use as a </span>general<span> for </span>evaluating<span> themselves and their </span>personal conduct<span> a reference </span>institution<span>. Reference </span>companies<span> are used </span>so one can compare<span> and </span>determine the nature<span> of a given </span>character<span> or </span>different organization<span>'s </span>characteristics<span> and sociological attributes. </span>it is<span> the </span>institution<span> to which the </span>man or woman<span> relates or aspires </span>to relate<span> himself or herself psychologically</span>