Question

Bethany is in the market for a new cell phone.She tweets to her followers on Twitter: "Hey,looking for some info about good cell phone deals.Any advice?" Bethany is using a(n)_____ information source to help her make her decision.
a) experiential
b) marketing-controlled
c) internal
d) unbiased
e) nonmarketing-controlled

Answer 1

Answer:

e) nonmarketing-controlled

Explanation:

Nonmarketing-controlled information source includes any source out of market (which does not include advertising or promotion) such as friends and family members opinions, consumer reviews, report studies social media forums and other available public sources to make a decision. So the correct optio is e) nonmarketing-controlled