The right answer according to the given condition is <em>Intrinsic motivation.</em>
<em>What is Intrinsic Motivation:</em>
It is the type of an organizational idea that in an ideal organization employees are way more satisfied with the culture, environment and the work they do than the pay they get. Such type of idea is known as intrinsic motivation.
Hence, in this question, Chip Conley discusses about an idea called intrinsic motivation. Where intrinsic means internal rewards or encouragements that employees are getting due to which they are satisfied to work har irrespective of the pay they are getting.
Based on the information provided within the question it can be said that the design should positively influence consumer behavior. This is because it has been implemented specifically for this. Marcus hopes that the smell would put customers at ease and make them like the store as well as the products more, which in term would increase sales.
