The literary device used in these lines is Personification.
The personification is a figure of speech in which a thing is given human attributes. The non-human objects are portrayed in such a way that we feel they have the capacity to act like human beings. This device makes the piece more interesting to read and makes it more sensitive to the reader.
Looking up the word the way you think it is spelt.
it says time equals money
Someone or something alive and able to think or feel