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Dahasolnce [82]
3 years ago
10

A large grocery store would like to study how consumers respond to signage in grocery store aisles. They recruit several volunte

ers to participate in neuromarketing research. The grocery store found that every time the volunteers saw signage that said "Buy One, Get One Free" there was a physiological response and the customer purchased the item. With this information, the grocery store should:
a. remove all store signage as it is unethical to influence customers in this way.
b. place more "Buy One, Get One Free" signage throughout the store to spur purchases.
c. require all customers to wear sensors in store to measure their physiological responses.
d. do nothing. Neuromarketing is too new of a technology to base any decisions on.
Business
1 answer:
Brums [2.3K]3 years ago
4 0

Answer:

Place more "Buy One, Get One Free" signage throughout the store to spur purchases

Explanation:

Neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. Researchers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

Marketing analysts will use neuromarketing to better measure a consumer’s preference, as the verbal response given to the question “Do you like this product?” may not always be the true answer. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain’s response.

Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.

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Mondale Winery depreciates its equipment using the group method. The cost of equipment purchased in 2021 totaled $565,000. The e
beks73 [17]

Answer:

$90,400

Explanation:

Mondale Winery depreciates it's equipment by making use of the group method.

The cost of equipment that was purchased in 2021 totaled $565,000

The residual value of the equipment was $54,000

The group depreciation rate is 16%

= 16/100

= 0.16

Therefore, the annual depreciation can be calculated as follows

Annual depreciation= Cost of equipment × Group depreciation rate

= $565,000×0.16

= $90,400

Hence the annual depreciation for the group is $90,400

4 0
3 years ago
Your company rents computers to local businesses and schools. You have 4,000 computers with a book value of $185,000. As a resul
andriy [413]

Answer:

47,000

Explanation:

Impairment Loss = Book Value − Fair Value

$180,500 − $133,500 = $47,000

6 0
3 years ago
Hemmer Company reported net income for 2016 in the amount of $43,000. The company's financial statements also included the follo
LenKa [72]

Answer:

C. $49,600.

Explanation:

We can find the net cash provided by operating activities using the information given to us in the question. We will start from net income which is $43,000 and then add 5,800 to it because it is a current asset which is decreasing which means that the company received cash for it, then we will subtract 1,900 because it is an increase in inventory and we assume the company paid cash for it because there are no increase in accounts payable, and then we will add 2,700 because depreciation is a non cash expense, therefore we will add it back when we calculate the cash provided by operating activities.

43,000+ 5,800-1,900+2,700=49,600

4 0
3 years ago
Wholesale insurance brokers (also called excess and surplus lines brokers) are intermediaries between:
valina [46]

Answer:

3. an insurance agent and an insurance company

Explanation:

Insurance simply means protection from financial loss.

Types of insurance are:

1. Property insurance

2. Life or personal insurance

3. Marine insurance

4. Fire insurance

5. Liability insurance

6. Social insurance

7. Guarantee insurance

Insurance Agents are people that work for insurance companies to reach out to new and existing customers to sell insurance. An insurance agent acts as an intermediary between an insured and the marketplace

An insured means a person or organization covered by insurance. They are like consumers.

Insurance company (insurer) is a business that provides coverage, in the form of compensation resulting from loss, damage or injury, treatment or hardship in exchange for premium payments.

Wholesale Broker is a type of insurance broker who acts as an intermediary between a retail broker (insurance agent ) and an insurer while having no contact with the insured

6 0
3 years ago
Millennials who patronize restaurants and other out-of-home food purveyors have become increasingly health- and nutrition-consci
Hoochie [10]

Answer: target

Explanation:

A target market are the group of customers which a business or a company directs the resources and its marketing efforts towards.

From the question above, since Millennials who patronize restaurants and other out-of-home food purveyors have become increasingly health- and nutrition-conscious, the strategy used by many fast food companies to improve the nutritional profile of their menus by adding items such as salads, fresh fruit, and plant-based meat substitutes is intended primarily to target millennial customers.

The fast food companies are aware that by adding items such as salads, fresh fruit, and plant-based meat substitutes, this may convince Millennial customers to try them out.

Therefore, the answer is option d"targets".

6 0
3 years ago
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