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Dahasolnce [82]
3 years ago
10

A large grocery store would like to study how consumers respond to signage in grocery store aisles. They recruit several volunte

ers to participate in neuromarketing research. The grocery store found that every time the volunteers saw signage that said "Buy One, Get One Free" there was a physiological response and the customer purchased the item. With this information, the grocery store should:
a. remove all store signage as it is unethical to influence customers in this way.
b. place more "Buy One, Get One Free" signage throughout the store to spur purchases.
c. require all customers to wear sensors in store to measure their physiological responses.
d. do nothing. Neuromarketing is too new of a technology to base any decisions on.
Business
1 answer:
Brums [2.3K]3 years ago
4 0

Answer:

Place more "Buy One, Get One Free" signage throughout the store to spur purchases

Explanation:

Neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. Researchers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

Marketing analysts will use neuromarketing to better measure a consumer’s preference, as the verbal response given to the question “Do you like this product?” may not always be the true answer. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain’s response.

Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.

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Bluebird, Inc., does not provide its employees with any tax-exempt fringe benefits. The company is considering adopting a hospit
Alexandra [31]

Answer:

a. The Before Tax Compensation for each of the two classes of employees are as follows:

Low (0.15) = $11,635.42

High (0.35) = $14,162.08

b. The Employer's after tax cost of taxable compensation for each of the two classes of employees are as follows:

Low (0.15) = $9,394.15

High (0.35) = $10,775.57

c. The Employer's after tax cost of exempt benefit for each of the two classes of employees are as follows:

Low (0.15) = $6,750

High (0.35) = $6,750

d. The cost in employer's after tax cost of exempt benefit will be less than employer's after tax cost of taxable compensation.

Explanation:

a. How much taxable compensation is the equivalent of $9,000 of exempt compensation for each of the two classes of employees?

Note: See part a of the attached excel file for the calculation of Before Tax Compensation for each of the two classes of employees.

From part a of the attached excel, the Before Tax Compensation for each of the two classes of employees are as follows:

Low (0.15) = $11,635.42

High (0.35) = $14,162.08

b. What is the company’s after-tax cost of the taxable compensation computed in part (a)?

Note: See part b of the attached excel file for the calculation of Employer's after tax cost of taxable compensation.

From part b of the attached excel, the Employer's after tax cost of taxable compensation for each of the two classes of employees are as follows:

Low (0.15) = $9,394.15

High (0.35) = $10,775.57

c. What is the company’s after-tax cost of the exempt compensation?

Note: See part c of the attached excel file for the calculation of Employer's after tax cost of exempt benefit.

From part c of the attached excel, the Employer's after tax cost of exempt benefit for each of the two classes of employees are as follows:

Low (0.15) = $6,750

High (0.35) = $6,750

d. Briefly explain your conclusions from the preceding analysis.

Comparing employer's after tax cost of exempt benefit in comparison and employer's after tax cost of taxable compensation, it can be seen that cost in employer's after tax cost of exempt benefit will be less than employer's after tax cost of taxable compensation.

Download xlsx
5 0
3 years ago
The new CFO thinks that inventories are excessive and could be lowered sufficiently to cause the current ratio to equal the indu
yan [13]

Answer:

4.50%

Explanation:

Note:<em> Question is incomplete but very similar one is attached as picture below</em>

Current ROE = Net Income / Equity = $21,000 / $280,000 = 7.50%

Current Inventory = $210,000

Target Current ratio = 2.70

1. Current assets at target Current ratio = Current Liabilities * Target current ratio = $70000 * 2.70 = $189,000

2. Reduction in Inventories = Present Current assets - Current assets under target current ratio

Reduction in Inventories = $14000 + $70000 + $210000 - $189000

Reduction in Inventories = $105000

3. Reduction on common equity using sale of inventory = Current Equity - reduction

Reduction on common equity using sale of inventory = $280,000 - $105,000

Reduction on common equity using sale of inventory = $175,000

4. Change in ROE = New ROE - Current ROE

Change in ROE = [21000 / 175000] - 7.50%

Change in ROE = 12% - 7.50%

Change in ROE = 4.50%

4 0
2 years ago
Which statements are true about assessing the effectiveness of a strategic plan?
malfutka [58]
The answer is a manager should search diligently for ways the strategy can be improved
8 0
3 years ago
Does unemployment affect demand?<br>​
Ivahew [28]

Yes it does. Unemployment is when a person isn't currently hired at a work pleace. If people are unemployed they are making no income so less people are in need of products so it lowers the demand.

6 0
3 years ago
An investment will pay $100 at the end of each of the next 3 years, $200 at the end of Year 4, $300 at the end of Year 5, and $6
Tomtit [17]

Answer:

present value $ 1,026.16

future value  $ 1,539.98

Explanation:

Present Value = $ 100 * 1/(1.07) ^ 1 + $ 100 * 1/(1.07) ^ 2 +$ 100 * 1/(1.07) ^3 + $ 200 * 1/(1.07) ^4 + $ 300 * 1/(1.07) ^5 +$ 600 * 1/(1.07) ^6

=93.45+ 87.34+81.62+152.20+213.23+398.32

= $ 1,026.16

therefore,  the correct value  is $ 1,026.16

b. Future Value = Present Value * ( 1+ Rate of Interest ) ^ Time

= $ 1,175.63 * ( 1+0.07) ^ 6

= $ 1,539.98

Hence the correct answer is $ 1,539.98

5 0
3 years ago
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