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Dahasolnce [82]
3 years ago
10

A large grocery store would like to study how consumers respond to signage in grocery store aisles. They recruit several volunte

ers to participate in neuromarketing research. The grocery store found that every time the volunteers saw signage that said "Buy One, Get One Free" there was a physiological response and the customer purchased the item. With this information, the grocery store should:
a. remove all store signage as it is unethical to influence customers in this way.
b. place more "Buy One, Get One Free" signage throughout the store to spur purchases.
c. require all customers to wear sensors in store to measure their physiological responses.
d. do nothing. Neuromarketing is too new of a technology to base any decisions on.
Business
1 answer:
Brums [2.3K]3 years ago
4 0

Answer:

Place more "Buy One, Get One Free" signage throughout the store to spur purchases

Explanation:

Neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. Researchers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

Marketing analysts will use neuromarketing to better measure a consumer’s preference, as the verbal response given to the question “Do you like this product?” may not always be the true answer. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain’s response.

Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.

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3 years ago
____________ comprise about 20% of all businesses but account for about 81% of u.s. business receipts.
alisha [4.7K]

Answer:

<u>Corporations </u>  comprise about 20% of all businesses but account for about 81% of u.s. business receipts.

Explanation:

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Do you think most employers are serious about the development of their employees or are they only concerned with productivity?
Mandarinka [93]

Answer:

Productivity is the phenomena of the world economies. It is important for the development and growth.

Explanation:

There are many international and national organization that take care about their employees growth. But many of organization are there which is only think about the productivity not about their employees. The industrial organization psychology worked on this concepts. Many research has been done just because to find out about the employees condition and productivity in an organization.

It is very important for employers if they think about the mental, physical health of their employees it affects the productivity. If employees are satisfied with the environment and policy of a company then productivity will also increase side by side.

3 0
3 years ago
Lantz Company has provided the following information: • Cash sales totaled $255,000. • Credit sales totaled $479,000. • Cash col
NNADVOKAT [17]

Answer:

The amount of Lantz's operating revenue is $734,000

Explanation:

The computation of the operating revenue is shown below:

= Total cash sales + Total credit sales

= $255,000 + $479,000

= $734,000

Since we have to compute the operating revenue, so we considered only revenue part not expenses part

The other information which is mentioned in the question is not being considered because it is related to the operating expenses. So, ignored it.

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What is the maximum amount a 45-year-old taxpayer and 45-year-old spouse can put into a Traditional or Roth IRA for 2016 (assumi
tangare [24]

Answer:

$5,500 USD

Explanation:

Since traditional Roth IRA accounts cannot be owned jointly, then both individuals must have their own account. That being said they can still contribute to each other's Roth IRA accounts on behalf of their spouse. You can contribute a total of 100% of your earned income up to a limit of $5,500 USD. Pensions are not allowed as contributions. Individual's over the age of 50 have a limit of $6,500

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