Back in 2015, McDonald’s was struggling. In Europe, sales were down 1.4% across the previous 6 years; 3.3% down in the US and almost 10% down across Africa and the Middle East. There were a myriad of challenges to overcome. Rising expectations of customer experience, new standards of convenience, weak in-store technology, a sprawling menu, a PR-bruised brand and questionable ingredients to name but a few.
McDonald’s are the original fast-food innovators; creating a level of standardisation that is quite frankly, remarkable. Buy a Big Mac in Beijing and it’ll taste the same as in Stratford-Upon Avon.
So when you’ve optimised product delivery, supply chain and flavour experience to such an incredible degree — how do you increase bottom line growth? It’s not going to come from making the Big Mac cheaper to produce — you’ve already turned those stones over (multiple times).
The answer of course, is to drive purchase frequency and increase margins through new products.
Numerous studies have shown that no matter what options are available, people tend to stick with the default options and choices they’ve made habitually. This is even more true when someone faces a broad selection of choices. We try to mitigate the risk of buyers remorse by sticking with the choices we know are ‘safe’.
McDonald’s has a uniquely pervasive presence in modern life with many of us having developed a pattern of ordering behaviour over the course of our lives (from Happy Meals to hangover cures). This creates a unique, and less cited, challenge for McDonald’s’ reinvention: how do you break people out of the default buying behaviours they’ve developed over decades?
In its simplest sense, the new format is designed to improve customer experience, which will in turn drive frequency and a shift in buying behaviour (for some) towards higher margin items. The most important shift in buying patterns is to drive reappraisal of the Signature range to make sure they maximise potential spend from those customers who can afford, and want, a more premium experience.
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Answer and Explanation:
Q2) Calculate the amount that should be reported as net cash flow from operating activities:
Account Receivables = $40
Depreciation = $ 60
Since there is an in Account Receivables therefore it will be negative
Since depreciation is a non cash expense, therefore, it will be added
$60 - $40 = $20 (Net Cash flow from operating activities)
Q3) Amount as net income:
Revenue = $170
Depreciation ($60)
Net Income = $110
Q4)
Net inome = $170
Depreciation = $60
Increase in Accounts Receivables = ($40)
Net Cash flow from operating activities = $190
Answer:
current share price = $85.96
Explanation:
Find the PV of each dividend
PV= FV / (1+r)^t
r= required return
t= total duration
PV(D1) = 18 / (1.14)= 15.78947
PV(D2) = 14 / (1.14^2) = 10.77255
PV(D3) = 13 / (1.14^3) = 8.774630
PV(D4) = 7.50 / (1.14^4) = 4.44060
PV(D5 onwards) is a two-step process, first PV of growing perpetuity;
PV(D5 onwards) at yr4 =[7.50*(1+0.04) ] / (0.14-0.04) = 78
second, finding PV today ; PV(D5 onwards) at yr 0 = 78 / (1.14^4) = 46.18226
Add the PVs to get the current share price = $85.96
Answer:
B) induces buyers to consume less, and sellers to produce less.
Explanation:
Taxes are a necessary evil since they always increase the price of the goods and services that consumers buy and decrease the amount of money that producers receive from selling their goods and services. But taxes are necessary and unavoidable.
But once a market assumes all the effects of existing taxes it reaches an equilibrium price that both consumers and producers are satisfied with. If a new tax is levied than the deadweight losses are greater since consumer surplus and producer surplus are both reduced. This will lead to a reduction in the incentive that both consumers and producers have to engage in transactions. Many times consumers will substitute heavily taxed goods for other goods since they feel they are getting more from consuming those goods (consumer surplus). The same happens to producers, many producers will change their heavily taxed goods for other goods.
If the price elasticity of demand or supply of a certain good is large (elastic demand and supply), the deadweight loss will be greater.
Answer:
The answer is C.
Explanation:
Macroeconomics is the study of the economy as a whole, unlike microeconomics which is the study of the individual firms/markets.
Macroeconomics focuses on the standard of living, unemployment rate, inflation rate etc. and how this affects the whole economy.
Option A is wrong because it is the microeconomics and not macroeconomics that studies the market and the firm.
Option B and D are wrong because these are for microeconomics
