Sensationalism is the act of heightening emotion while lowering accuracy.
Although most of the article will be the same information, the presenter will eventually drop the fact that the article is not entirely accurate. It is also harmful to the presentee, as they are misled into thinking somewhat fake news.
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It can reveal how the writer has tried to engage the reader.
Informal letters can be made more conversational by using contractions, calling the recipient by name, and telling the recipient any news of his friends.