Question

Once Starbucks had established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs and high-speed wireless access.

Answer 1

Answer:

product-development

Explanation:

Producto development is carried out in the field of business, engineering and design, it is the complete process of creating and bringing a new product to the market. There are two parallel aspects that are involved in this process: one implies product engineering; The other, market analysis. Marketing managers consider the development of a new product as the first step in managing the product life cycle.