Question

As jessica enters audio jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. she answers that she didn't know that this type of app for cars was available. based on this information, she is now in what stage of the product adoption process for this item?

Answer 1

Answer:

awareness stage

Explanation:

The awareness stage is the first of five stages of the product adoption process:

1. Awareness: potential consumers get to know the product and start to get some information about it, but not a lot  
2. Interest
3. Evaluation
4. Trial
5. Adoption/Rejection

Jessica had never heard about a coffee warming smartphone, but she seems interested and wants to know more. If the phone gets her attention, then she will advance into the second stage, consumer's interest.

Answer 2

Jessica is at the stage of the product adaptation for the item which is known as awareness. Awareness in this stage is defined as having to know about a particular product by which the prospect doesn’t know much or lack the sufficient information in regards with the product.