Question

In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?

Answer 1

Answer:

Emphasize the consumer's personal interest

Explanation:

I don't know if you've learned special persuasion techniques in class, but I would say that you should emphasize the consumer's personal interest. Self-preservation is a great motivator. People use condoms primarily to prevent pregnancy, so maybe promote the fact that condom X is more effective than condom Y. It all depends on why your condom is better, and there are many possibilities for that reason. If you give specifics, I could answer better. I hope this helps!