Question

Jonathan, a salesperson for a food processor manufacturing company, is selling his company's new juicer to prospective customers. Most of his prospects feel that the juicer is too bulky and is not easy to clean. In this scenario, which of the following types of objections are Jonathan's prospects raising?

Answer 1

OPTIONS:

(A) A time objection

(B) A price objection

(C) A need objection

(D) A product objection

(E) A source objection

Answer:

D.) A product objection

Explanation:

When trying to sell a product to a prospective customer, there are several concerns raised by the prospective customer as a reason why they seem not willing to purchase such product or service being proposed to them. These concerns that make prospective customers to make a purchase is what is referred to as objections in marketing.

There are several types of objections that can be raised, one of which is referred to as product objection.

Product objection has to do with any concern raised about the product which prospective customers give as reason why they are not willing to make a purchase. In the case described in the question above, the concern that Jonathan's prospects are raising is related to the nature of the product as they are not willing to make a purchase because the Juicer is too bulky and is not easy to clean. It is not a time, price, need, nor a source objection. It is a product objection.

Answer 2

Answer:

A product objection

Explanation:

A product objection occurs when a prospect makes objections about a product or service provided by the seller. The seller is required to respond in such a way that the concerns are alleviated and the deal moves forward.

Jonathan is selling a new juicer , and the prospects are bringing up the objection that the product is too bulky.

This is a product objection that Jonathan will need to respond to before sale is made.

The solution may require Jonathan's company going back to the drawing board to make a less bulky juicer.