Question

__________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.a. Demographicb. Psychographicc. Benefitsd. Behaviorale. Geographic

Answer 1

Answer:

a. Demographic

Explanation:

In demographic segmentation market is segmented on the basis of variables like age, gender, family size, marital status, occupation, religion, income, employment etc.

Therefore, Demographic segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.