Question

If a researcher were to ask consumers to quickly name the top 3 brands of computers they might consider purchasing, the most common brands in the __________ would most likely be Dell, Apple, and HP.

Answer 1

Answer:

C. Evoked Set

Explanation:

Evoked set simply describes a set of brand that comes to a buyer's mind when a thinks of buying a product. They are brands that customers are aware of and when they consider buying a product, they think of those they are aware of. A good example is the one asked in the question, when a customer thinks about buying a computer, the brands that he's aware of and think about would most likely be Dell, Apple and Hp. In marketing, achieving evoked set is the wish of every marketer of a particular brand. This is because, these categories of goods are the ones that are most likely to be purchased. Lots of companies spends a lot in advertising to make it to customers evoked set because of the presumed benefits that comes with it.