Question

Pilar is preparing an internal marketing message using the AIDA model and is explaining how the sales of the​ company's product can result in excellent commissions for the salespeople. Pilar is trying to​ ___________________ for the product. A. get the​ buyer's attention B. build interest C. increase desire D. motivate action E. manipulate the demand

Answer 1

Answer:

A. get the​ buyer's attention

Explanation:

• The AIDA model works on the principle of Awareness, Attention, Desires, and Interests. This model is widely used for marketing and advertising. This model tries to show what happens when the consumer becomes aware of the product or brand and makes a purchase decision.

• Thus when the consumer becomes aware and his attention is attracted to the product or services or brand he then shows his interests and desire and then takes action to purchase the product.

• Thus to get a sales pillar must have an excellent way to attract the clients for the products.