Question

Research depicts the typical saturn dirt bike shopper as a middle-aged person with an income of $75,000 per annum. this is an example of:

Answer 1

This is a demographic profile of the target market. Marketers use this profile to segment the entire market into target markets. They use things like demographics (age, race, income, education) to identify which markets are more likely to buy their products.

This whole process is called market segmentation.